Seybold Report ISSN: 1533-9211
Karrar Adel Mutlaq, Prof. Rihab Hussein Jawad
Department of Industrial Management, College of Administration & Economics, University of Babylon, Iraq
Vol 17, No 08 ( 2022 ) | DOI: 10.5281/zenodo.7027061 | Licensing: CC 4.0 | Pg no: 618-628 | Published on: 27-08-2022
Abstract
This study sought to try to reduce or destroy the main gap between three main variables: strategic intelligence, sustainable competitive advantage, and core capabilities by identifying the nature of the relationship that brings them together, based on the main idea that strategic intelligence is the main foundation for achieving sustainable competitive advantage, taking into account the special principles With the capabilities of strategic intelligence, and in order to achieve this, the opinions of a number of customers entering (unit and section managers) were surveyed for the Union Food Industries Company Ltd. in the province of Babil / Al-Medhiyah. Inclusion of the independent variable (strategic intelligence) five dimensions are (foresight, systems thinking, future vision, partnership, motivation), and the mediating variable (intrinsic capabilities included five dimensions are (strategic flexibility, empowerment, human capital, technological capabilities, organizational learning), and as for the dependent variable competitive advantage. It included four dimensions (distinguished efficiency, quality, creativity and innovation, response to the beneficiary audience) and the number of retrieved questionnaires was 100 with a rate of 100% of the retrieved questionnaires and they were analyzed by statistical programs (SPSS V. 23) and (Amos V. 23) and (Microsoft Excel 2010), The results of the statistical analysis showed that the three variables of the study had moderate proportions in the Union Food Industries Company Limited under study, and the results of the analysis showed that there is a positive and moral correlation between the variables under study, as well as an indirect effect with a significant significance of strategic intelligence on competitive advantage. Sustainable through intrinsic capabilities, so the study recommended, in light of the intellectual perspective, the need for managers to pay attention to intellectual human resources because of their importance in the success and brilliance of the company.
Keywords:
Strategic intelligence, sustainable competitive advantage, core capabilities